Sean Whalen's Critical Question, with Andy Frisella - MFCEO30
REAL AF with Andy Frisella
00:00
The Tugboat Philosophy of Social Media
Andy Cevallos: What would a post look like by a small business that was guided wrongly, let's say, by the tugboat philosophy of social media? "I'm trying to put this into really practical terms for people," he says. 'Tugboat mentality' is about giving customers an option rather than telling them what they should do.
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