545: Redefining sales and personal brand (with Dr. Cindy McGovern)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
00:00
You've Got to Take Pain if You Want to Get Better
"You've got to take pain if you want to get better," he says. "I remember many years ago, we were trying to do some important work for a major petrochemical company and they went with a rival firm." The client was unimpressed by the fact that consultants spent so much time jetting around during sales process; it's 'bad optics' He adds: If you're not getting where you want to go or getting the COIs, get that feedback because that narrative is happening whether you realize it or not.
Transcript
Play full episode
