Early Sales Executives

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Justin: I'm a believer like you put any number in front of me, even if it seems really difficult, I at least believe that it can be done. You have to have some optimism because if you don't, you're kind of dead in the water. Justin: Can you talk about the impact that dad had and how he sort of played into what you learned? It also seems really valuable to have an executive at that level selling into your first dollars.

Justin Welsh joins us on the podcast, and he has a number of fantastic Insights to learn from his experience In sales roles at a number of B2B SaaS organizations. Justin coaches SMB SaaS founders and sales leaders to accelerate recurring revenue toward $50M.

In our discussion we cover:

We need to consider how we can listen better to our customers
His concept of One Continuous Conversation
Compensation could be shifting among the disciplines In a SaaS business
Justin doesn't like subjectivity In his ICP
Businesses need to find ways to run tests and have hypothesis In order to thrive
Each discipline needs to be thinking "What Information can I capture that will be useful for the next person?"
Leaders need to understand they're on the 'Executive' team first
If your sales people aren't selling the right things, then they don't know how a SaaS business becomes healthy

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Check out more on Justin's website: https://www.theofficialjustin.com/

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This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/

Jay Nathan: https://www.linkedin.com/in/jaynathan/
Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach