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2min chapter
How Hypergrowth Companies "Run Revenue" with Clari's Kyle Coleman
Operations with Sean Lane
Clary's Unique Approach to Revenue Management, Jan?
Jan and SDR being together under marketing is not wildly unique, but having value engineering and enablement also in that same group is unique. It's been really interesting to see how this has evolved, because this handshake between product marketing and enablement at many companies is somewhat broken or entirely nonexistent. But the fact of the matter is these two teams need to be working hand in glove. The work that the APMM team is doing absolutely has to be enabled properly across the field.
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