3min chapter

Motivation with Brendon Burchard cover image

Persuasion Mastery

Motivation with Brendon Burchard

CHAPTER

The Power of Persuasion

Brendan O'Neill: "Benefit extension" is one of the most powerful tools in psychology and sales ever. He says it's a weaponized persuasion moment that can be used for good or bad. One reason people don't persuade is they think they're persuading a single, egoic, individual person who only cares about their own pride, advancement, and health and life. If you really want to scale, you have to talk about your prospect, your customers, your spouses, life in relation to other people and their community.

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