Dan Burgess 'Radical Collaboration...and grass roots innovation'
The New Abnormal
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Is This Right for Any Brand?
Catecoryr inyo: Brands will be built through the problems that they help fix. The only way you will solve is by, i believe, through participation and radical collaboration. You can't do it with your ad agency; you've got to start working with people that understand complexity of issue. He says brands need to convene around issues such as climate change or global warming. Catey's approach fits better with inno, soft rinks companies than it does with banks,. he adds.
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