How to Flip-Flop Between Midterms and Short-Term Rentals

This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.

Bill and Kenny strategize about Mid Term Rentals Vs Short Term Rentals and why mixing the two on a singular listing can be bad news. Kenny shares the story of how an unusual month-long rental moved his property from the first page to the fourth page of Airbnb. Bill expands on the importance of keeping a close eye on your annualized revenue rather than your month-to-month. You can’t miss this episode!

[00:03] Introducing STRonomics

[01:05] Off-Season Rentals

[01:50] Story by Kenny

[02:47] Consequence of MTR

[05:00] Snowbirds At The Beach

[06:30] Dropping Rates

[07:45] How Kenny Got It Back

[09:55] Looking At Your Annualized Revenue

[12:25] What Will Alter Your Rankings

[13:00] Using MTR As A Strategy

[15:04] In Closing

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