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Brewdog Founder: The Untold Story Of One Britain’s Fastest Growing Companies: James Watt
The Diary Of A CEO with Steven Bartlett
How Can We Get Our Name Out There With No Budget?
To win share of voice, we've got to try and win headlines in more extreme ways. And is it going to give me a ten extra turn versus how my competitor would that money? So the challenge was, how can we get our name out there with no money at all? We have driven a tank through the streets of london. We've thrown taxiedonmy cats out of a helicopter over the bank of england. We've put vladimir peton in the front of a beer label. So we've done a lot of things, low budget, high impact,. But we've trid to make out that everything we do ties back and is under by what we
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