352 – Why email marketing is still alive: insights from Rytis Lauris of Omnisend
WP Builds
00:00
The Importance of Email Marketing Automations
This chapter explores the significance of setting up email marketing automations and addresses the potential negative reactions from customers if implemented poorly. It emphasizes the need for an opt-in approach and permission-based communication to avoid spamming customers. The chapter also highlights the fair exchange between consumers and brands in terms of tracking and receiving relevant marketing messages.
Transcript
Play full episode
