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Matt Raw: Balancing legacy and innovation at The New York Times

Design Better

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Designing User-Centric Experiences

This chapter explores the creative process behind developing a new ribbon for a news product, emphasizing the balance between user needs and business objectives. It discusses strategies for enhancing user engagement, particularly among younger audiences, and the integration of generative AI in journalism and design. Additionally, the chapter highlights the significance of maintaining cohesive design values and the role of design systems in streamlining workflows within a large organization.

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