McKinley's Campaign Revolution

When William McKinley ran for president in 1896, he out-raised his opponent 7-to-1, printed more campaign literature than all previous GOP presidential candidates combined, and organized what is often called the first modern presidential campaign. How'd he do it?

Join me as I talk with professor Christopher McKnight Nichols, director of the Oregon State University Center for the Humanities; an expert on the Gilded Age, Progressive Era, World War I, and the 1918 flu pandemic; and author of Promise and Peril, America at the Dawn of the global age, to discuss what made McKinley's 1896 campaign such a game changer and how he pulled it off.

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