
The Culture of Narcissism by Christopher Lasch
Worker and Parasite
Mass Production and Mass Consumption
The capitalist system realized that you needed to have consumers for what would now be produced after that was a sort of excess, just basically luxury goods. And so you had to have a consumer market for that. You get sort of the advent of this mass consumerism. And he goes on to advertising. And advertising creates needs that you never knew you had.
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