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Magic words: Can What You Say Help You Get Your way? with Jonah Berger

Big Brains

CHAPTER

The Power of Words

The power of a single word first became clear in an experiment done by Harvard researchers in 1977. They found that when people said because people were much more like it, it'll let them go ahead of them in line and make their copies. The word because led to about a 50% increase in compliance.

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