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Chris Dinn: How a Toronto News Startup Developed an AI Chatbot to Analyze & Report on Municipal Budgets

Newsroom Robots

CHAPTER

Rethinking Local Journalism and Innovative Monetization Strategies

The chapter explores the challenges faced in the ad industry, decline in revenue for publishers, and the need for innovation in ad technology for the news industry. It also discusses the importance of data about the audience, compelling ad formats, rich interactive content, and innovative monetization strategies for new publishing products.

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