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Episode 169: Building Your Brand with Austin Church
UI Breakfast: UI/UX Design and Product Strategy
Building an Authentic Brand
Balaernam: Authentic is a word that's been used to the point where it's a little bit worn out. To build an authentic brand, get clarity on what your five to six core brand values are and then practice those values every chance you get. "I want to be a calming, non-anxious presence for my clients," says Balaernam.
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