2min chapter

Cold Call cover image

Delivering a Personalized Shopping Experience with AI

Cold Call

CHAPTER

The Tension in the Case of Paid Customer Acquisition

There's an interesting tension that arises in the case. And this was a sort of a a discussion that i think you and your partner had, julie, about, you know, when's the right time to launch. So i'm wondering how that played out. I felt like it was still not quite ready in march, but in may it was um because we took those two months to do a sort of some final clean up. By the time we launched, i felt like the recommendations were good, the experience was good. It gave us two more months to get just to the point where i felt comfortable.

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