Do You Have a Home Page for Your Event?

Google cares a lot about what you say, and believe it or not, Google cares most about the user experience. If there's an opportunity to incorporate certain keywords into your content, that's fine as long as it reads well to the user. Each event should be like its own home page for that particular event. Why not bring them to the exact environment that they want to be on? The least amount of clicks to get to what you want to is key.

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