i'm really impressed by twitter. There's sort of moving on a dime, whoever's doing that. I mean, this is the fastest i've ever seen twitter get their ish together. And man, when you look at talking to people and the minutes a people spend on an audioap, like when i did a club house room last night for two or three hours, and it was like, s wen, i looked up and two, three hours are gone. People don't want to leave because it's not stopping. But to your point, if you push new product, it might be at the cost of other products. Is that right? It's most likely going to...