Do's and Don'ts in Europe?

You should do a deep dive in all of your purchase data. I think we're even seeing that just in the States and North America was CCPA and the growing compliance where typically it's been GDPR is the you have to opt out. And then the generic cookie banner that doesn't do anything you just throw it up there still can potentially leave you open to compliance issues or fines. So what we are doing a lot is that we are consulting our customers and data that we are like constantly doing data studies and others to make sure that they will be aligned and understand the shift in the economy. It's very strong in Europe, especially due to Ukraine war, inflation, energy prices and all