The Importance of Buying Shares in the Open Market

Coca-Cola is looking for something that makes people think they're getting skinnier by eating it. Chuck Huggins, who runs C's would appreciate any ideas on how to make this happen. Peter Buffett and mr. Munger as an aspiring shareholder I'm very happy and proud to be here maybe I can encourage mMr. Munger to respond to my question this morning in regards to your purchase of the other half of Gecko. Would you comment on your reasoning behind paying the premium above market value and why you instead did not purchase shares in the open market?