It starts at the end of the second quarter, because at that point you have a pretty good sense of what's happened in the first half of the year. So they get on sor of, what i'd call like the, theyre sod the v ip, they get insod of very early, special access to the list. And then we also look for sarandipity. You know, we look for peoples joll said that you may not have heard of. But maybe you don't know why they'd make the list in that particular year. I mean, every, every single time.
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