20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Sweathead, A Strategy Podcast
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Show Thinking and Work in the Wild
If you have a good relationship with your client, or indeed with the business director, say you need to convince that your brief is a good one. Try and show it to them, but also then get permission to show it in the wild. It's something that pr people do better than advertising agency people. They get experts in to try and ratify the thinking. More of that should happen. It'll help you sell the work better. If you're brief, exactly. Let's do number 20. Its called philosophy in america. Its for the brits. In America it's self help. But in england is philosophy. No, exactly. C b t, c
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