Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team.
Topics include:
- Tracking on Global-E/International checkouts
- Facebook over-attribution
- Headless data layer implementation and testing
- Subdomain landing page tracking
- Custom event naming convention for Google Analytics
- What type of data does Elevar collect
- Is Shopify split-testing their checkout?
- Why are Elevar's order notes missing
- Blending data layers
- Can you split conversions from native Google Shopping app
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links Referenced:
Facebook Over vs Under Reporting
GA Event Tracking Naming Convention Tips
Also be sure to listen to our previous episodes on Headless Tracking (w/Jon Cairo) and Custom Landing Page attribution.
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
