Sally Kohn: One of the aspects here of creating a really effective organization is allowing serendipity to occur. She says if you have such strong top-down controls where everyone's been told what to do, you miss out on opportunities for new ideas or unknown unknowns that take an organization in good direction. Kohn: It's just not fully possible to align the incentives perfectly. You can stochastically increase the likelihood of miracles by doing things like novelty search and getting to know different people across the company.

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