MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
The $100 MBA Show
00:00
Blue Ocean Strategy
There are three ways to solve a problem. You can either create break through products that replace existing ones, or you can ide fy and solve brand new problems. The third strategy comes into play when an existing problem is re defined - solving it in a different way. One of the ways to verify if your blue ocean idea or strateg your business will actually work was to talk to your customers.
Play episode from 07:25
Transcript
