The New U GC Is User Generated Capital

The term might be u g c. And all of us old school marketers are probably when we hear that, we say, user generated capital or user content. So the new u g c is user generated capital. The value of being in that community actually gets represented in the price of those nfts and write. That's where it's kind of scary to think about, that our social clubs and our social connections can be antialized.That's a different kind of rabbit hole to go down to. But we've always known that being in certain communities and being a part of certain social clubs can have value based off of the connections, the content, the access, the tools.