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Ep 344: Scaling To $5B By Going Narrow And Deep Across Multiple Business Segments At Once With Brad Barrett

Financial Advisor Success

CHAPTER

The Importance of Branding and Marketing

The firm has multiple niches, multiple business segments. Even some advisors have entire businesses around one segment. There are ones that have uniquenesses to them that do deserve to be tailored. Then there's another big, bad world of just, you know, everybody else,. Which they are also very, but like someone who works for XYZ company as, doesn't matter what their role is, versus ABC company.

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