Are You Trying to Make Community and Marketing Work?

We see a lot of companies using community as a term that they're using ta market, but that're not genuinely investing community. Most people who start organizations are narcississ and we look in the mirror and thinkth we have something to contribute. Wendis doesn't have a tribe or a community, orios is busy tweeting away about stuff to entertain a group of people,. Oill an allan never thought that the fast company community was theirs. And i wrote more words for fast company magazine than most people. Iits a complex kind of thing to think through.