3min chapter

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21: The Personal MBA by Josh Kaufman

Bookworm

CHAPTER

Marketing Is Not Selling, Sales Is Closing the Deal

A lot of marketing is trying to help us and force us to see or do something we may not want to do, like their much of that trying to trick us into doing things. The the concept of give me something free and then let me test it, let me dip my toe in the water resonated with me tit's why i wrote down premium model here. And a lot of really great marketing ideas in here, not just the frimian model, but also like the maslow's hierarchy of needs,.

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