Intro

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value props, and more!

Things Mentioned:

• Ryan Air’s tweet mocking crypto boys https://twitter.com/Ryanair/status/1525083159725056002
• Salem Ilese, Crypto Boy songwriter & artist https://twitter.com/salemilese 
• Packy McCormick’s newsletter “Newton’s Alchemy” https://www.notboring.co/p/newtons-alchemy?s=r
• Rand Fishkin showcasing Spark Toro & Followerwonk’s power https://twitter.com/randfish/status/1525984071158931456 
• David Meerman Scott, author of “Newsjacking” https://twitter.com/dmscott https://www.newsjacking.com/ 

Thank you for tuning into Marketing Against The Grain!

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Links:

Kipp Bodnar, https://twitter.com/kippbodnar 

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.