How to Build a Lasting Company with John Berkowitz of OJO
For Starters with Alexa von Tobel
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The Danger of Founders Marching Towards an Exit
When yodel started it was less about solving a problem the pride of the customers more about like march up the ink list smoke the competition on revenue go add another 10,000 customers. For a while that was a very focused goal that drove growth but at the point that we decided not to go public we took out the single driving mission of the company and that was the single biggest mistake in the history of the company. "If you are outcome driven you don't build sustainable value in the world," he says.
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