What Are You Really Selling Here?

I was looking the other day at also a company that somebody had put in front of me and they sell baby wraps like a wrap that you wear to where typically a mom wears but a dad could wear to hold a new baby against you. I was thinking about this question of like, what are you really selling here? Okay, so it's a cloth wrap and it's cute. But is it that it's comfortable for mom? Is it more comfortable than a baby Bjorn? And that's the reason why people would buy a wrap. Was it fat, is it transportable because it's not as big and hard knowing to carry around as it Bjorn? Is it soft for the