The Dave Gerhardt Show cover image

Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads

The Dave Gerhardt Show

00:00

Building a Community, Right?

There is a lot of buzz about community. What does that mean? How do you define it? Yes? And before that becomes the next buzz word, i think it is important to define it, right? Because by the time someone has come to you, you know, now you're going to be negotiating about price,. Whereas if you are able to establish that relationship with them before they even think about needing you, when they do need you, you'll be the first company on their list. So how do you do that in this digital world, in a way that is authentic and that makes sense? That's probably the challenge, right? because everyone's creating content. Youv got

Play episode from 35:48
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app