The Anti Patterns of Soffor Development

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In a waterfall world, if you're luck, you get a month, two months, three months for the design phase. Here we're just reducing that time frame to two weeks. There's till no shared understanding. There's still no collaboration. And worst of all, there's still that negotiation during the hand offs. The only way that this was going to happen is if the entire team product design and engineering are working on the same thing at the same time. If you have that together as a team, that alone cuts out tremendous amount of unneeded, unnecessary conversation. All of a sudden you can start to focus on the things that actually matter.

Jeff Gothelf tells us how to be unstoppable designers. He debunks the mythical creature known as Phase 2. He shows us what a designer effectively working in Agile looks like, and enlightens us to how new UX teams can show immediate value. He articulates the need to differentiate between outputs and outcomes. He also motivates us to stay humble and curious since you can teach anyone technical skills, but you can’t teach someone humility and curiosity.

How do Designers Most Efficiently Integrate into Agile? (6:43)
Why is it Important to be a Facilitator? (16:32)
Phase 2: Reality or Myth? (20:45)
How Do You Convince ENGINEERS to Get Out of the Software is Done Mindset? (28:06)
How Do You Convince DESIGNERS to Get Out of the Software is Done Mindset? (31:15)
Why is MVP the Most Bastardized Phrase in Software Development? (33:49)
Why Designers are Scientists Long Before We're Pixel-Pushers (37:34)
How Does a New UX Team Show Immediate Value? (41:17)
What's Your Why? (46:40)
What's Your UX Superpower? (48:23)
What's Your UX Kryptonite? (48:52)
What's Your UX Superhero Name? (49:34)
Invincible UX Tool or Resource? (50:52)
Recommended Books? (51:55)
Best Advice for Aspiring UX Superheroes? (52:45)
Best Way to Connect? (53:45)

Check out the detailed show notes including mentioned links, transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/073

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