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7min chapter
073: The Unstoppable Designer with Jeff Gothelf
User Defenders – UX Design & Personal Growth
The Anti Patterns of Soffor Development
In a waterfall world, if you're luck, you get a month, two months, three months for the design phase. Here we're just reducing that time frame to two weeks. There's till no shared understanding. There's still no collaboration. And worst of all, there's still that negotiation during the hand offs. The only way that this was going to happen is if the entire team product design and engineering are working on the same thing at the same time. If you have that together as a team, that alone cuts out tremendous amount of unneeded, unnecessary conversation. All of a sudden you can start to focus on the things that actually matter.
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