324 Selling From The Heart by Larry Levine
The Marketing Book Podcast
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The Secret Sauce of Selling From the Heart
After a sale, it's the post sale is where the magic happens. The more you know about your customers, the more you can help them grow. Larry says he was spurned by chapter seven of his book on selling from the heart when an organization in southern California introduced him to 25 people who had never met each other before. De: "I've actually thought back on my career where, you know, we just weren't able to get in"
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