How to Pick a Brand Name and Start a Real Business Around It

The safest brand name you could go with is your name, right? Am I wrong? And I have such a unique name. Chris: You can add your container word or your corner word at the end of it and that could be your domain name. The other type of brand name you can go with is what if you don't have a niche? What if Chris wants to start a Chris site where he talks about anything and everything he wants to or wants to switch niches in the middle? Maybe he starts with talking about video game reviews, but he goes, this sucks. It could be anything.