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2min chapter
Nerd Alert: How Consumer Behavior Has Changed
The Marketing Architects
Exploring Consumer Behavior: Values vs. Price Sensitivity
This chapter explores the complexities of consumer behavior in the aftermath of COVID-19, emphasizing price sensitivity and the influence of brand values on purchasing decisions. The discussion also highlights how inflation and changing shopping habits have altered consumer priorities and the gap between expressed values and actual buying choices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode