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#12 Why impartiality is important in marketing analytics (with Mark Rochefort)

The Measure Pod

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Marketing Analytics - Is Impartiality Important?

Mark and Darra are the two cofounders of measla wiches, an independent analytic consultancy. Mark says it's important for any organization to remain impartial about their work. He adds: "On the analyst side of things, it's very easy to get into my set of marking your own home work"

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