3min chapter

Value Investing with Legends cover image

David Abrams - Applying a Fundamental and Value-Oriented Approach to Investing

Value Investing with Legends

CHAPTER

What's the Other Side of the Market?

Every stock, I like to say, is at least two stories, a bull story and a bear story. And you need to understand both very well. The first question that we always ask in any analysis is, what's the risk? So is it kind of asset, a kind of business where you could lose all your money? If things go badly, is it the kind of asset where you know you're going to make money? Then once you do that, then the question is, OK, this is what the upside is, and is the return commensurate with that?"

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