The Social Dynamics of Modern Fitness Franchises

Today's episode of Athletes Authority ON AIR is our first episode of The Boardroom with co-hosts Karl Goodman and Jordi Taylor.

Nick Mitchell is the CEO of Ultimate Performance (UP). Outside of Elite Personal Training circles, you may not have heard of him, but he is someone you will want to follow closely from here on in.

In this episode, Nicks explains how in just 10 years, he has catapulted UP to global leaders in Personal Training, with facilities in 9 countries and over 350 employees — and that’s without franchising or going public. Nick is truly a remarkable thinker, and we’re excited to bring you his thoughts on business in episode one of the boardroom. 

Enjoy, and let us know what you think!

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