The Brief and Tumultuous Life of the New UC Logo
99% Invisible
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The University of Cincinnati Logo
The Nike swoosh looks like a giant check mark. The meaning has accrued through years of quality products or non-quality products and athletes associating with it. People's emotional resonance with something develops over time. Vanessa says she thinks that part of why there's been so much negative attention toward the logo is because it's become a lightning rod for other issues.
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