The Marketing Book Podcast cover image

468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham

The Marketing Book Podcast

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Maximizing Profit Performance and Buying Access Vehicles

This chapter explores strategies for increasing profit performance by finding, funding, and negotiating successful businesses. It also discusses the concept of competing against oneself, offering additional services, and buying access vehicles to reach target audiences. Additionally, it touches on the strategy of creating wealth through acquiring and maximizing profitable businesses.

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