This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Difference Between Brand and Relationship

I think we have gone from zero to 80 in the development of this very quickly, literally six months. We've already seen Instagram accounts and TikTok accounts that are all robotic anyways. They're already AI and their people have relationships with them. I think going from 80 to 81 to 82 miles per hour is going to take a lot longer. And so you got to edit and go with it and do your whole thing. That's today. That's only right now because tomorrow it, you won't have to do that because it's going to do it itself.

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