5min chapter

The Gist cover image

Shifting Shame To Blame, The Trump Way

The Gist

CHAPTER

Exploring Emotion in Politics and Commerce

This chapter explores how societal emotions, particularly pride and shame, shape political attitudes, with a focus on demographics influenced by Donald Trump. Featuring insights from researcher Arlie Russell Hochschild, it examines the emotional landscape of voters and the impact of movements like the Tea Party on those feeling economically marginalized.

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