In Episode 1, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership, where they discuss the myths about the role of the CDO and why tenure is so short, which includes;

Why no two CDO roles are the same
Why the majority of CDOs are hired for the wrong reasons
How the people making those decisions don’t understand the role or what it should do for them
How the CDO role isn’t a transitional one and shouldn’t be about delivering projects
Why the narrative around the CoE being an internal consultancy is damaging
Why D&A teams haven’t been good enough at articulating both direct and indirect value
The ways to book and track value generated
Why we’ve been guilty of wrongly beating up IT over the years
The relationship between technology, the role of a CDO and why it’s become a grey area
If culture, literacy and adoption are related to the tenure of the CDO
Why 'culture change' and 'literacy' aren’t helpful terms
Why we need to be more prescriptive to change behaviours and culture across the organisation
The importance of comms teams in a chief data office
The benefits of "selling" indirectly
Why reporting lines and operating models play a role in the success of a CDO
Why you need to understand the trade-offs within your reporting line
The benefit of owning insight within the CDO office and the differences in Insight skillsets
The relationship between how organisations utilise consulting firms and the impact it has on a CDO
How hype and buzz have helped move data up the value chain
Why the data conversation is starting to stagnate
What the CDO needs to do to have more success

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