The real housewives of Beijing: why the Chinese love luxury goods
Chinese Whispers
00:00
What's the Difference Between Chanel and Amis?
In China, Amis has been seen for a long time as kind of the king of luxury. And in the second sphere you might have Dior and Celine and Chanel. So it's interesting that I think this knowledge is much more spread within Chinese consumers than we might have in the West where consumers might not really see the huge difference between these brands.
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