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#256 - Zawwar Khan: Building Creator Led Brands 101
DTC POD: How The Best Brands Are Built
How Does It Compare With Pepsi?
Doritos is working with big creators like Lil Nas and Logan Paul. How does that compare to launching a brand or doing the collabs? Doritos has 99% household penetration, 99% household awareness. All we're trying to do is remind people that we exist so that they'll maybe venture down the chip style in their next shopping trip.
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