Banking Transformed with Jim Marous cover image

Identity Fraud is a Customer Experience Opportunity

Banking Transformed with Jim Marous

00:00

Transunion

Transunion works with finance itutions to flag potential fraud, but do this in a way that makes it so that customers not only trusts their financitution, but wants to work with him. "It takes one bad customer experience right now for a financial institution to potentially lose that customer," says Jim Boulden of transunion.

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