7min chapter

Advisor Marketing Made Simple cover image

Advice Line: How To Focus Your Marketing Efforts For Better Results (Ryan Furlong)

Advisor Marketing Made Simple

CHAPTER

Understanding Client Pain Points

This chapter focuses on identifying the challenges faced by potential clients in the financial services industry, highlighting the importance of time and guidance. Strategies such as interviewing clients and using active listening are presented to enhance marketing efforts and better align offerings with client needs.

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