#180: Media Mix Modeling - Does It Deserve at Least a Third of Our Love?
The Analytics Power Hour
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Is There an Opportunity for Marketers to Say, I See the Cracks?
There is a massive amount inert of inertia. And i don't know you can unwind all that just a in a media mixed model, you know, hackathon or something. I think there's actually going to be somewhat sustainable competitive advantage for marketers who say, i am going to put away some of the ways that i've been taught to think and think about this challenge differently. But if you get that machine of ad no, i do not have any clients who have the mixed modelling plus experimentation energy magically clicking along. It will leave their competitors in the dust. Unless they're crazy, established brand has been thel, can you send aamale to my a founder, my c
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